“Amber Dog” is magazine about dogs for professionals and lovers. Present and future dog owners oriented. It’s introducing with dog breeds, lead owners of kennels; illustrates veterinarian questions, sport topics, show news and so on.
Our target is to associate around magazine dog owners, kennels from different countries, specialists from zoo industry: producers, distributors, handlers, cynologists, trainers, groomers, veterinarians and also popularize numerous dog breeds, cynological shows and sport with dogs.
„Amber Cat” is magazine about cats for professionals and lovers. Present and future cat owners oriented. Introducing with cat breeds, lead owners of catteries; illustrates veterinarian questions, show news and so on.
„Amber Dog. Vet” is magazine about veterinary. Introducing pet owners with novelties in veterinary, presents articles about dogs and cats diseases, interviews with lead veterinarians. Magazine will be always open for colleagues who want to share with experience and big or small discoveries. On magazine pages is place for veterinarians’ articles from different countries. For this target we have contacts with abroad veterinarian publications.
Magazine has a virtual representation in Internet: www.amberdog.lv and www.ambercat.lv There we are publishing photos from Baltic and Europe shows, subscription and distribution news, competitions rules, as well as electronic version of magazine.
Main magazine columns:
“Club NEWS” Interviews with presidents of cynological organizations from all the world, history of cynological organizations, interviews with judges from different countries.
“Ring STAR” Interviews with most titled dog owners.
“Breed: Past, Present, Future” Story about breed in every issue: • Standard (extract) • History • Direct speech with breeders and owners • Photos • Advertisement: kennels, puppies, shows, and clubs.
“STYLING” Dogs on art photos.
“Sport and other” Column introduces with different sport competitions: • Agility • Frisbee • Freestyle • Obedience • IPO 1-3
“Dog Show excursus” Dog shows history, rules, how to become a Champion.
“Kennel Presentation” Interviews with kennels owners – kennel, dogs, shows.
„Dog Show Reports”
“Amber Dog” kaleidoscope: • Dog and cinema • Dog ‘s art • Competitions
“Handler & Dog Style” Interviews with professional handlers.
“Care & Nutrition & Grooming”
“Veterinarian’s Page” Helpful articles about veterinary, vaccinations, hygiene.
Once per quarter we have a double issue of magazine “Amber Dog” + “Amber Cat” and once per year “Amber Dog” +”Amber Dog. Vet”.
Distribution:
Subscription: “Subscription Center DIENA”, “Latvias Pasts” Kiosks “Narvesen”, “Plus Punkts”, “ReklaMarket”, pet shops net “DinoZoo Centre”, veterinaries, Baltic dog and cat shows.
Parameters: A4, 96+ cover page (4 х 4) Paper for inner pages: Holman Ideal Gloss 90 g/m2. Paper for cover pages: Maxi Gloss 170 g/m2. Frequency: 10 times per year
Plan of magazine publication:
1. No.2 February “Amber Dog” 2. No.3 March “Amber Dog”+ “Amber Cat” 3. No.4 April “Amber Dog” 4. No.5 May “Amber Dog” 5. No.6 June “Amber Dog”+ “Amber Cat” 6. No.7/8 July/August “Amber Dog” 7. No.9 September “Amber Dog”+ “Amber Cat” 8. No.10 October “Amber Dog. Vet” 9. No.11 November “Amber Dog” 10. No.12/1 December/January “Amber Dog”+ “Amber Cat”
